Hi, I’m Will Meadows the creator of The Final Countdown Diet. These ‘About’ pages are supposed to be written in the third person - something like “Will was born in Kenya. In his early years Will was raised by a family of lions” etc. However I’m no good at talking about myself as if I’m talking about someone else so please forgive me for breaking from tradition!

It may come as no surprise that I have never been to Kenya or indeed been raised by Lions. My early life was far more exciting: I was born and raised in South Yorkshire! Having grown up in such exotic surroundings I decided to spend most of my working life travelling the world.

I spent a lot of time in Asia working for organisations both large and small. It’s also important to  note that I spent a lot of my time eating my way around Asia and went from small to large in the process! During a visit to Thailand I had an epiphany and realised that, unbeknown to me, I had somehow become ‘fat’. Luckily, fate was around to lend a helping hand and I received a job offer to work for a company in the diet industry back in the UK.

This job offer set me on a path of discovery where I learnt a lot about dieting and what works – and importantly what doesn’t work. Subsequent jobs had me working at the forefront of sports nutrition with some of the best athletes in the world. All of this knowledge from both my professional and personal lives has been distilled into the Final Countdown Diet plan. My hope is that my knowledge will help you to achieve your weight loss goals.

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